Monday, 14 May 2012

Get on your bike for charity ride, says BBC’s Sally Traffic

Radio 2 travel reporter Sally Traffic has again signed up to Kent, Surrey and Sussex Air Ambulance's Double 100 Bike Challenge.

Sally Boazman is well known to listeners for her travel updates and regular chats on the Steve Wright, Simon Mayo and Jeremy Vine shows and is affectionately known as Sally Traffic.

Now she has agreed to be the driving voice behind the life-saving charity's Double 100 which has become an annual fundraising event and will this year be held on June 10th.

Almost half of the call-outs attended by the two helicopters based at Marden in Kent and Dunsfold in Surrey are road traffic collisions.

Sally said: "I know from first hand experience how invaluable the Air Ambulance is. Many, many lives are saved every day because of the dedication and expertise of the teams that work tirelessly to be where they're needed most. 

"I'm honoured to be attending the forthcoming fundraising event at Dunsfold and would urge you all to get on your bikes and make some money for this wonderful charity."

Sally has become a national cult figure and is even known as the patron saint of road-users. She has also been voted one of the most attractive female voices on UK radio.

More than 80 riders joined last year's inaugural Double 100 but organizers are this year aiming to double the number of entries.

Chief Pilot, Captain Steve Wood, and critical care paramedics Stu Plumbley and Justin Carding and former patients will be among this year's riders.

The 100-mile or 100km ride starts and finishes at Dunsfold Park - the home of BBC's Top Gear – and takes in all four counties covered by the Air Ambulance – Kent, Surrey, East Sussex and West Sussex

Sally will be at the helicopter base to welcome cyclists back and celebrate their amazing achievement with family and friends.

All entrants must pay a registration fee of £25 and a minimum sponsorship will be required which will go towards the £5million cost of keeping both helicopters flying.

Kent, Surrey and Sussex Air Ambulance carries a specialist doctor and critical care paramedic who can carry out advanced medical procedures at the scene of an accident or medical emergency, giving patients the best chance and quality of survival.

For more information about the Double 100 and to register visit the website: or call Corinne Hitching on 07784 229717 or email

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