Photos: Staff at James Villa Holidays pictured at their Aylesford offices during National Bike Week (June 14th – 22nd)
A team of holiday reps will be swapping their sunny brochures for maps as they gear up for a charity bike ride in aid of Kent, Surrey & Sussex Air Ambulance to mark National Bike Week (June 14th to 22nd) .
Staff at James Villa Holidays in Maidstone and Bluewater will be among the riders taking part in the Double 100 Cycle Challenge on Sunday, September 28th.
The firm has again chosen the air ambulance as their 2014 Charity of the Year and are entering a team of 31 riders for the 100-mile or 100km ride.
Customer Relations Executive Shelley Kingsnorth said: “We are all very excited to take part in this ride because team spirit is really important to us at James Villas and we love a challenge.
“What makes it that much more special to us is that we can help raise money for such a worthwhile cause and potentially help save lives.”
Last year’s Double 100 raised more than £12,000 and organisers are aiming to double its success this year with two starting points at the helicopter bases at Marden and Redhill.
Both new circular routes will include all counties covered by the air ambulance and the annual event has this year been backed by main sponsor Fidelity Worldwide Investment.
Corporate Citizenship Manager Vicki Haxton said: “Fidelity is delighted to be supporting the Double 100 Cycle Challenge and helping to raise money for this incredibly worthy cause.
“The air ambulance is a vital service in this area and we recognise the significant contribution they make towards saving lives in our community. We are looking forward to many of our employees participating in the event.”
Fidelity security worker Arvis Steins will be among the riders after the air ambulance was called to his daughter following a collision with a car in Redhill last year.
She was taken to the regional major trauma centre at St George’s Hospital in London but has since made a full recovery.
The Double 100 has also been sponsored by Howard Cundey Chartered Surveyors and Estate Agents, and supported by the Asda Foundation, Warburtons and Southern Water.
The ride is open to regular and occasional cyclists including individuals and teams with feeding stations along the scenic route. The first 200 riders to sign up will receive a special Air Ambulance jersey.