Photo: Jack Towler with an air ambulance cake
Pupils at Lynsted and Norton Primary School in Sittingbourne raised £390 for Kent, Surrey & Sussex Air Ambulance by wearing red clothes for the day.
Youngsters donned their bright clothes to match the flying suits of the helicopter's doctors and paramedics, in return for a £1 donation to the charity.
The funds were also raised from a cake sale and Dr. Dudley, the charity's mascot, visited with a volunteer who gave a presentation about the work of the charity.
The event was organised by five-year-old Jack Towler whose grandmother, Carol Lewis, is a dispatcher for the air ambulance.
Carol said: "Jack is obsessed with helicopters, especially the air ambulance. He often browses the website and reads stories about patients they have helped. He says when he's old enough, he's going to be a pilot for the air ambulance."
A £390 donation is enough to fund 390 sheets of bubblewrap used to keep seriously injured patients warm, 39 doses of a drug used to suppress adverse heart rhythms or 12 specialists bandages used to actively clot a serious wound.
Wear Red Instead is just one of many ways that schools that can help to raise funds for the air ambulance.
If your school would like to fundraise or arrange a talk for pupils about the life-saving work of the charity, please call 01622 833 833 or email email@example.com