Friday, 15 July 2016

Eggs take off for Co-op customers

Photo: Hoads Farm Commercial Director Adrian Potter

A pioneer in free range eggs, Hoads Farm, has launched into 37 local Co-op stores across Sussex, with every purchase seeing 1p donated to the local air ambulance charities.

Hoads Farm Finest Quality Eggs began a partnership with the Kent, Surrey & Sussex Air Ambulance and London's Air Ambulance charities in May 2014. It has raised £35k for the causes to date.

Fully accredited to the BEIC Lion Quality farm assurance and food labelling scheme and RSPCA Freedom Foods Welfare standards, Hoads Farm believes its strong quality and welfare values are a 'natural fit' with the Co-op.

Adrian Potter, Commercial Director of Hoads Farm, said: "The Co-op has made its name for being at the forefront of responsible retailing and has a strong Food Ethical Policy around farming, so it's a natural home for our eggs."

Judy Naylor, Co-op's Divisional Ranging Manager – South, said: "Upholding strict welfare standards and investing in the promotion of best practice is something the Co-op takes pride in. As a local trusted retailer, sourcing the very best local produce is part of our DNA. Eggs are one of our key staples, and customers want to know hens are well-cared for."

Established in 1978 in East Sussex, Hoads Farm helped forge the growth of commercial free range egg production. Today, it features some of the most up-to-date production and packing facilities, while placing welfare and environmental conditions far higher than is required by law.

The British Free Range Egg Producers' Association says reducing stress in hens improves performance. Hoads Farm, part of a family-run business, takes its hen-welfare so seriously, it has even played them hits by Ed Sheeran to help them relax, having previously played classical, jazz and Justin Bieber tunes to them.

Judy said: "As well as such high quality eggs, we believe customers will prefer to buy a product that also supports vital charities in our area. Air ambulance charities save lives, so we're really proud to be partnering with Hoads Farm."

Adrian added: "We believe in giving back to the communities we live and work in, and are passionate about building strong corporate, social and environmental responsibilities into our business. We are quite unique in that we have never compromised our values having only ever sold genuine free range eggs."

Eggs are one of nature's most perfectly balanced foods, containing all the protein, vitamins and minerals essential for good health.

 

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